As high school students and parents as well as some college students consider their next year of school or the path of a career, it’s important to think strategically about the investment in a college degree or technical school. After all, they are businesses. While they intend to educate and provide opportunities for future employment and lifestyle, the reality is they must stay competitive to keep the doors open. That means they must run it like a business, big business.
Recently The Wall Street Journal interviewed Brian Casey, President of DePauw University in Indiana, a well ranked liberal arts institution. While he is talking about the importance of liberal arts education in today’s job market, he is also addressing the university’s need to remain competitive using a variety of recruitment strategies. They are two different perspectives for promoting an institution or business and both are important to their survival. But what perspective is most important to you?
When you think about your own strategy for being competitive in a job market, a college market and career path, it’s your perspective that is most important. After all, they are your dollars going into their business. Whether a liberal arts background, specific university program or technical school are best for you depends on many factors. But rest assured they will all do their best to sell you on their institution. So make sure you do your homework.
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